Capturing Griselda / Netflix

Griselda Blanco was a notorious Colombian drug lord who rose to prominence in the cocaine trade during the 1970s and 1980s. Often referred to as the "Cocaine Godmother", she was a key figure in establishing the Miami drug cartel and one of the hardest narcos to catch. 54 years later, Netflix is launching her own series, with the great task of launching her to the Z generation as a new audience. We created the first role-playing game in the best place where we could do it: GTA 5. Inspired by the series for three days, streamers divided into two teams were given the task of capturing Griselda. After explosions, helicopters, love and heartbreak, Griselda was captured breaking records among the audience.