![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/ee9eff3b-f127-4d30-9815-edc10c6ea61c_rw_1920.png?h=f637f193cde6cbd9ad02a93feb1dc0b9)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/4c9675d9-3fc6-44ed-8504-99b9a37bcf23_rw_1920.jpg?h=9468f689413de0dd40f1d831c71a79a0)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/e16f9db8-b22e-4d06-9957-76f3fea70b3a_rw_1920.jpg?h=a8d88b32cadd45dffb725d4832831177)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/bb2bd19a-64c8-4053-b5fe-8f3f9eaf39a9_rw_1920.jpg?h=b34aa5a16bcf2884e81bad8e07f0f11d)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/67050c5c-6fa0-46c5-8fd4-cf26d6a97876_rw_3840.jpg?h=063a264aca4245d686865383718b07b3)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/23b82f59-02ba-4187-839c-8f054273ab15_rw_1920.jpg?h=26ef7ae22be48c7f129cb167a2006a6c)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/82200e9a-4925-4c02-9b96-1cf92d2edcdf_rw_1920.jpg?h=c094953ab024d29e2133202adce5c920)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/48fe37db-ccaf-4e35-a63e-9a65bab3731f_rw_1920.jpg?h=a35e6cde2ed880b2eb2de32193ca88e1)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/0cfefc3b-20e6-4acd-be50-d7ad229442c6_rw_1920.jpg?h=2a759216271a02137b624944827fc4a5)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/16805d74-6f7f-4f37-b4bd-402b28623f9f_rw_3840.jpg?h=be8678ba81e85703ef1f59ecd5bcb15d)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/0d20d2d3-8de3-4c07-866e-78fb56989e23_rw_3840.jpg?h=5f54549f53ad272bef325242db03a1a6)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/a24b9342-ab78-4cc4-9237-340b910aeca1_rw_3840.jpg?h=b42c7b847fcd129ef95b511380394cdc)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/c0214cba-86ac-4189-9272-acd3138e8271_rw_3840.jpg?h=d061b398ce5b08d1bf1cc961631eb752)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/3aa93366-f2a1-418c-984f-a811906c2729_rw_3840.jpg?h=aa4cf2cd461f3b6ee027ed4f48083745)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/b5bbd971-91bb-4228-97ec-253b865810c4_rw_3840.jpg?h=a8c27a7b0a6b9d50cf4b1d3b2cdf2ba2)
Since its release, Squid Game quickly became a worldwide phenomenon. In order to bring the show’s universe to the real world, we decided to develop a design system titled “Squid Game Code.”This was based upon the three recognizable shapes in a sea of Korean symbols that everybody was talking about: circle, square, and triangle. First, we developed an encrypted typography. This was used to create posters about the show, each representing the most iconic moments of the plot, with encrypted messages that fans could decipher.
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/ee11bddb-0326-4b95-96d8-4d64680fa064_rw_1920.jpg?h=f972e92d575a2fc6f0683278546554a5)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/623a2bfc-be30-4a1a-865f-a82c8904cf85_rw_1920.jpg?h=8e91084c24bab457fc6c26258af4a969)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/d644026f-050d-47cb-8dfd-e67693530e0d_rw_3840.jpg?h=cd0974198c6b0757263d80ef74da0928)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/db542568-67b8-4fb5-9026-f87bc2fc6929_rw_3840.jpg?h=9a8c5aa594b5b3881b3a8a6dace47721)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/56039941-67ec-41c6-988d-22f381cc9e74_rw_3840.jpg?h=8efc11d350740cb5df671f811e87fe8c)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/f4858bea-ef3e-4f0c-b599-9a83aa1bda40_rw_1920.jpg?h=cabe5fb4b2d1b69c6c6f35fe8dd30856)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/0f49af97-76ab-4192-bf69-02b7f02df901_rw_3840.jpg?h=0797e6ab44dad2daf0dd0812ae3a3a49)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/552a318b-32bb-4e8a-a576-be4de04ee65c_rw_1920.jpg?h=db8af60eee82355e5a4f1ea3e3cee7d6)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/e45ad077-f304-4b95-b8c9-33cd79980285_rw_1920.jpg?h=af0a34bb8f101f94f6e434fcbd4b79c2)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/83df953d-5670-46d1-b266-2c2df3c0aa89_rw_3840.jpg?h=9e314c200056eb58087a2cfd99dda740)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/cff0f133-22f3-40a7-9a3e-a3e60b75997b_rw_3840.jpg?h=944adfa39c0d6500a8b0b9daee6e6b82)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/c8719978-89b8-4b52-ae77-f7c2b9fe626b_rw_1920.jpg?h=8981c6948386b61df551a749031fd4ab)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/b9c2e897-2fa1-4276-84f0-ca5cbef842f7_rw_1920.jpg?h=32d6458ed0894885617d88d8dc6c6f96)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/9386cbb6-9826-4af5-a5a7-ad7b71bcb513_rw_3840.jpg?h=fbc6034b74accc1a2e968822177939de)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/ad298bd8-46b1-4043-b38e-fc12935df532_rw_1920.jpg?h=884dbf23c9a1fcfe38b8c09d53606e7f)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/7214468a-b8a0-4a06-b3de-8d940f1cde87_rw_3840.jpg?h=b493bde157e1677dc7320bc7dee84288)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/ba44d823-0979-4408-ad57-e7f46b478c05_rw_3840.jpg?h=ae767a6dbba6e08eb5b7640dacdd14e3)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/ba0e72a8-402b-4c7c-a5cb-965a2dd8fdff_rw_3840.jpg?h=d500f9e06f4c404631c9fb0da39b4489)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/738be559-c40e-41ae-a103-3a37874045d2_rw_1920.jpg?h=a8499ba6d38cadc10cd4221ac2daf637)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/b06aa3a6-199d-42c6-aaea-8c248bc5eba1_rw_1920.jpg?h=bdf174fbc7b1429c28e74419e97b8d30)
![](https://cdn.myportfolio.com/1c207d70-a214-47b2-8475-16b4d18f505f/bf441a34-49e3-44aa-9c68-3fa04f7a1316_rw_1920.png?h=972b7ee121f51dbddacf891cff252fe2)