Since its release, Squid Game quickly became a worldwide phenomenon. In order to bring the show’s universe to the real world, we decided to develop a design system titled “Squid Game Code.”This was based upon the three recognizable shapes in a sea of Korean symbols that everybody was talking about: circle, square, and triangle. First, we developed an encrypted typography. This was used to create posters about the show, each representing the most iconic moments of the plot, with encrypted messages that fans could decipher.
