PONY MALTA HAS FUELED GENERATIONS OF COLOMBIAN KIDS WITH ENERGY—THE KIND THAT MAKES THEM JUMP ON COUCHES, CLIMB WALLS, AND ACCIDENTALLY SHATTER TVS. AND WHILE WE’VE ALWAYS LOVED THAT ENERGY—MAYBE IT GOT A LITTLE TOO STRONG. SO WE DID WHAT ANY RESPONSIBLE BRAND WOULD DO: OWNED UP TO THE CHAOS… AND INSURED IT.
WE CREATED THE FIRST POLICY THAT COVERS KIDS’ ENERGY. IF THEY BREAK SOMETHING AT HOME WHILE PLAYING, WE EITHER REPLACE IT… OR ENROLL THEM IN A SPORTS PROGRAM. ONE FIXES THE OBJECT. THE OTHER, THE HABIT. EITHER WAY, DAMAGE CONTROL—COVERED.
